G+ turning an ordinary photo into something extraordinary

Selfie is the new trend on social sharing for visul imagery

Savvy Google has just released  Auto Awesome Photobombs, you too can get a celebrity photobomb!

Upload a new self-portrait, or a group photo with friends, and leave some room for The Hoff. He might just make your photo a little more #Hoffsome,” says Google in the announcement.

 

photobombs

Now Twitter Lets You Make Multiple Timelines

twitter

 

via Now Twitter Lets You Make Multiple Timelines.

Google plus overview

Google plus is still not fully at its momentum. Maybe in a few years?
Today being present means for sure exploiting its SEO potentiality and be at the forefront in your social media strategy.
It is important to have Google+ presence, first because it is Google, and you highly need to play game, second beeing an early adopter today, will bring you more +1s tomorrow.
As your community grows and becomes more loyal, you might also see more users sharing your content.

Learn more in this interesting blog post,

http://socialmediatoday.com/stephaniefrasco/1332761/google-plus-overview?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=e0ae29bd17f7d34629f367b07344addeeea798341dd628b3622e2d777ae8d1f3

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Social Media serve better CRM

http://socialmediatoday.com/jeremy-taylor/1324961/social-data-improve-customer-service

Working in Social Media

Working as social media manager it’s not all about posting, tweeting and publishing videos.
It has more to do with a 360 approach : engaging, listening and monitoring the conversation.
A key role in this job is played by strategic approach and determination to succeed.

Read more in this interesting article and feel free comment!

The value of Social Media professionals

People analytics

Effective listening is the line of demarcation for companies that are perceived to be customer-centric by their customers.

More importantly, listening to all voices of the customers is a foundation capability for customer-centric maturity. You can’t improve if you don’t listen!

Following this assumption brands that decide be on board and set up a solid and long term social media presence must listen to the opinion, suggestions and likely complaints of their followers.

It comes that community management and monitoring become key to the success of a brand online strategy. On top of that the cycle of communication to be virtuous needs to be closed by responding proactively to your audience when it comes to critical situations.

Brand sentiment monitoring softwares and classic analytic stools, are only the start to understand the voice of your audience…and maybe think about people analytics!

Understanding Facebook’s EdgeRank

Facebook pages ranking

 

Facebook Edge Rank Algorithm

4 are the  main factors that measure the reach of your posts like Google PageRange

1. the level of interaction fans have with your posts

2. People’s reaction to your posts

3. The interaction of fans with the type of contents you post i.e. photos, video

4. Complaints your posts receive, that are likely to  be less shown in the News Feed

Understanding Facebook’s EdgeRank | Social Media Today.